Where Does Makeup Go on Your Face? The Ultimate Guide

where makeup goes on your face


Whether you’re a seasoned makeup artist or just starting your makeup journey, understanding where makeup goes on your face is crucial for achieving a flawless and flattering look. This guide will take you through the essential areas of your face where makeup can enhance your features and create the desired effect.

Before applying any makeup, it’s essential to prepare your skin. Cleanse, tone, and moisturize your face to create a smooth base. Prime your skin with a primer that suits your skin type to help makeup last longer and control shine.

Base Makeup


The primer goes on first, after you’ve cleansed, toned, and moisturized your face. It creates a smooth base for your makeup and helps it last longer.


Foundation is the base of your makeup look and provides a smooth, even canvas. Choose a shade that matches your skin tone and apply it evenly all over your face, blending well into your hairline and jawline.


Concealer targets specific areas that need extra coverage, such as blemishes, dark circles, or redness. Apply it sparingly to the areas you want to conceal and blend it well.

Eye Makeup

Eyeshadow Primer

Eyeshadow primer helps eyeshadow adhere better and prevents it from creasing throughout the day. Apply it to your eyelids before applying any eyeshadow.


Eyeshadow is used to define and enhance the shape of your eyes. Choose shades that complement your eye color and apply them from lightest to darkest, blending well between shades.

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Eyeliner defines the shape of your eyes and can create various looks. You can apply eyeliner to your upper and lower lash lines in shades such as black, brown, or colored.


Mascara volumizes, lengthens, and defines your lashes. Apply mascara to both your upper and lower lashes, starting from the roots and wiggling the wand as you move towards the tips.

Contouring and Highlighting


Contouring creates the illusion of depth and definition to your face. Apply contour powder or cream in shades darker than your skin tone to areas such as the hollows of your cheeks, jawline, and sides of your nose.


Highlighting creates the opposite effect of contouring, lifting and illuminating certain areas of your face. Apply highlighter to the high points of your cheekbones, brow bone, bridge of your nose, and Cupid’s bow.


Brow Gel

Brow gel tames unruly brows, sets them in place, and fills in sparse areas. Apply brow gel to your brows using a small brush, brushing them upwards and into place.

Brow Pencil or Powder

Brow pencil or powder defines and fills in your brows. Choose a shade that closely matches your natural brow color and lightly sketch in the shape of your brows.


Lip Balm

Lip balm hydrates and nourishes your lips, creating a smooth base for lipstick or lip gloss. Apply lip balm before applying any lip color.

Lip Liner

Lip liner defines the shape of your lips and prevents lipstick from bleeding. Choose a shade that matches your lipstick color and line the perimeter of your lips before filling them in.

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Lipstick or Lip Gloss

Lipstick or lip gloss adds color and shine to your lips. Choose a shade that complements your makeup look and apply it directly to your lips or over lip liner.


Understanding where makeup goes on your face is the key to achieving a polished and flattering makeup look. By applying makeup to the appropriate areas and blending it well, you can enhance your natural features and create a look that suits your style and occasion.

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