Who Owns Ouai Haircare?

who owns ouai haircare

Are you curious about the mastermind behind the popular haircare brand Ouai? In this article, we will delve into the ownership and history of Ouai Haircare, uncovering the entrepreneurial spirit that brought this brand to life.

Ouai Haircare has gained immense popularity in the haircare industry, beloved by celebrities and beauty enthusiasts alike. Its products are known for their sleek packaging, stylish branding, and high-quality formulations. But who exactly is behind this successful venture? Let’s find out.

The Founder: Jen Atkin

A Renowned Hairstylist

Jennifer “Jen” Atkin, a renowned hairstylist, is the founder and creative director of Ouai Haircare. With over two decades of experience in the hair industry, Atkin has worked with A-list celebrities, including the Kardashians, Chrissy Teigen, and Katy Perry. Her expertise and passion for hair led her to create Ouai Haircare in 2016.

An Entrepreneurial Venture

Atkin’s goal with Ouai Haircare was to make professional-quality hair products accessible to everyone. She believed that everyone deserved to have healthy, beautiful hair, regardless of their budget or hair type. With her extensive knowledge and understanding of hair, Atkin developed a line of products that addressed common hair concerns and provided salon-worthy results at home.

Co-Founders and Investors

Essential Partnerships

While Jen Atkin is the driving force behind Ouai Haircare, she has collaborated with several co-founders and investors to bring her vision to life. These partnerships have played a crucial role in the brand’s success and growth.

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Investors Backed by Experience

Ouai Haircare has received funding from notable investors, including venture capital firm Greycroft and actress Reese Witherspoon. These investors recognized the potential of Atkin’s brand and provided the necessary financial support to help Ouai Haircare expand its reach and develop innovative products.

The Ouai Haircare Philosophy

Empowering Confidence

At the heart of Ouai Haircare lies a philosophy that empowers individuals to feel confident and embrace their unique hair. The brand believes that everyone’s hair is beautiful, and they strive to provide products that enhance and celebrate each person’s individuality.

Inclusivity and Accessibility

Ouai Haircare is committed to inclusivity and accessibility. They offer a wide range of products tailored to different hair types and textures, ensuring that everyone can find the perfect solution for their hair needs. Additionally, their products are priced to be accessible to a broad audience, making luxury haircare more attainable.

The Ouai Haircare Products

A Comprehensive Range

Ouai Haircare offers a comprehensive range of hair care and styling products, including shampoos, conditioners, leave-in treatments, styling creams, and hair oils. Each product is carefully formulated with high-quality ingredients, delivering professional-quality results at home.

Science-Backed Innovations

Ouai Haircare products are backed by scientific research and innovation. The brand’s team of experts continuously explore new technologies and ingredients to create effective and safe products that meet the evolving needs of their customers.


Ouai Haircare’s success is a testament to the vision and dedication of its founder, Jen Atkin, and the team behind her. By combining her passion for hair with her entrepreneurial spirit, Atkin has created a brand that empowers individuals to embrace their unique beauty. Ouai Haircare’s commitment to inclusivity, accessibility, and innovation ensures that everyone can enjoy the transformative power of healthy, beautiful hair.

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